Achmea sets 2030 strategy

Achmea outlined its new long-term strategy and financial objectives, aiming to build on the goals set in 2021 and completed by the end of 2025. Under the banner Achmea Next Level, the company plans to deepen its digital capabilities, expand internationally, and grow its pension and life business.

The strategy centers on four priorities: more personalized, data-driven distribution; a company-wide AI program; international expansion in direct digital non-life insurance while maintaining leadership in the Dutch market; and accelerating growth in Pension & Life through its partnership with Sixth Street.

Achmea says these choices reinforce its leadership in healthcare and non-life in the Netherlands, support international digital growth, and position the company as a broader European player. Sustainability remains a core theme, including commitments to climate-neutral operations by 2030 and a climate-neutral insurance portfolio by 2050.

By 2030, Achmea is targeting €1 billion in operating profit and €750 million in Operational Free Capital Generation, along with €20 billion in impact-investing assets. Full details will be shared at its online Investor Update in April 2026.

“With a solid financial position, strong brands, high customer satisfaction, and our cooperative identity, we are setting ambitious goals for 2030. We remain fully committed to what we stand for: Sustainable Living Together . Our strategy, under the name Achmea Next Level , builds on the successful course we are already pursuing. We actively respond to the rapidly changing world around us, continuing to innovate and invest in solutions that help our customers. In this way, we strengthen both our market position and our social impact.” – Chair of the Executive Board, Bianca Tetteroo.