Digital Longevity Insurance Abaris to Become Blueprint Income
Direct-to-consumer platform for longevity insurance Abaris will not stay Abaris for long. The 3-year-old startup will be rebranding to Blueprint Income. “Frankly, the decision to update our name and brand has been an easy one. Abaris never clicked with users, investors (or even us). We love how Blueprint Income gives us a way to talk about what we do and how we do it in a simple and emotive way” – Abaris cofounder Matthew Carey. This is Abaris.
This is Blueprint Income: