A True Pivot
Before:
The Gist: established in 2017 with the mission of providing health insurance for international students, TrueDime has pivoted to focus on providing an invoice tool to freelancers to later offer insurance and credit. Imagine a freelancer enters an invoice in a system to automatically get insurance based on the type of work, client, amount of hours, etc. entered.
Play.
Bottom Line: speaks to the (1) rise of new entrants operating in the intersection of at least two industries e.g. HR and Insurance, and the (2) indirect way of selling insurance. Recall: “When we win a Golden Globe, it helps us sell more shoes, and it does it in a very direct way – Jeff Bezos [from our presentation titled Insurance Under The Influence].
