Eisai and DeNA to provide smartphone app “Easiit App”
Eisai and DeNA ‘s subsidiary DeSC Healthcare are working on a brain performance app called Easiit to prepare users against dementia.
Eisai possesses over 35 years of experience in medicine creation and business activity in the dementia field, and DeNA has experience in providing healthcare services and altering consumer behavior while applying know-how from gaming and sports with the aim to help people to enjoy being healthy. Both companies aim to contribute towards better health practices by all people through such approaches as visualizing brain and body health data, supporting brain performance maintenance, and providing useful lifestyle information. Both companies will continue their efforts in partnership for creating the digital platform, including the expansion of functions of the Easiit App.
In the Easiit App, a menu of individualized recommendations based on users’ footsteps, diet, sleep, and weight records (lifelog) is updated on a weekly basis and displayed. Individualized scoring is conducted based on actions and habits which are good for brain performance. The Easiit App confirms score changes and breakdown, and encourages formation of good habits for brain performance moving forward. For diet record in particular, easy diet management is made possible as the Easiit App evaluates users’ meals via photo upload for calorie intake and eleven essential nutrients, and displays this information in relation to an age-based standard for calorie and nutrient intake. Additionally, with every use of the app one can collect Easiit miles, which can be exchanged for prizes such as gift cards. Through connection to wearables and subsequent functions such as sleep time tracking, the Easiit App can encourage the creation of good habits for brain performance. All of the functions within the Easiit App are designed, developed, and operated on a framework for protection of individual information.
“I believe that recording the health state of one’s brain and body alike and making those records visible is critical to the realization of one’s well-being in one’s own way. This app, which we have co-developed with DeNA, enables one to easily record one’s footsteps, sleep time, diet, nutrient deficiencies, and other elements. Through the expansion and wide adoption of the Easiit App, we will work steadfastly in this first step towards the realization of a society in which anyone may measure their own brain performance easily, make lifestyle improvements for the future, and receive early stage medical examination.” – Eisai Vice President, President of Dementia Total Inclusive Ecosystem Business Unit and Chief Digital Officer, Keisuke Naito.
“I encountered Eisai at a time when I was watching my parents care for my grandfather, who had developed dementia, and thinking to myself, ‘Is there not something I can do as a player of the healthcare industry?’. With the combination of Eisai’s experience in the dementia field and DeNA’s services, we will concentrate our expertise for encouraging and sustaining enjoyable healthy lifestyles in the Easiit App, making an effort to accelerate the creation of solutions for dementia.” – DeNA Executive Officer, Head of the Healthcare Business Unit and President of DeSC Healthcare, Sho Segawa.
