Onlia Offers Roadside Services At Flat Rates

Digital auto insurer Onlia has announced the introduction of its on-demand Onlia Roadside Assistance with no membership fees or sign-up requirements; in partnership with Sykes Assistance Services Corporation.

The 24/7 service, which bolsters 2,400 on-call trucks, and low average wait times, features Canada-wide service for any standard passenger vehicle – all at affordable, flat rates. Featured services include tire changes, fuel delivery, vehicle unlocking/key retrieval and jump-starts for $79, with towing services starting at $99.

The new product is a value-add extension to Onlia’s safe driving mobile app, which seeks to motivate and reward safe driving behaviour. The app uses nudge theory and behavioural economics to educate, and inform, Canadians about how they think about safety and how they act on the road.

“For Onlia, this is another exciting step towards furthering our overall safety mission – reinforcing our commitment to fostering a community intent and making Canada a safer place to live. We continue to test safety concepts through innovative brand actions and create smart, easy-to-access tools, like the Onlia Roadside Assistance product, that work to change the way Canadians approach the concept of safety and insurance.” – Onlia CMO Bonny van Rest.

Bottom Line: Sonnet comes to mind.