Tokio Marine Invests in simplesurance

Allianz-backed simplesurance , the developer of innovative insurance solutions for a digital world, has raised $11.5m in a new round of financing from Tokio Marine and the German-French financial group ODDO BHF.

With changing customers’ needs and the new business environment, Tokio Marine is looking to create new touch points between customers, agents and insurance companies through the use of new technologies. This is why the company has invested in and partnered with simplesurance, which has experience in creating technologies that can be integrated into websites and apps of EC companies, retailers, banks and other platforms. As part of the partnership, Tokio Marine will utilize simplesurance’s technology throughout the Japanese and Asian market, to provide customers with more efficient ways to purchase insurance.

“As SISU’s strategic partner we will be able to use its technology and platform in order to speedily provide clients with tools that will allow them to easily sell insurance such as Overseas Travel Insurance and Personal Accident Insurance through their websites or apps. Our customers will benefit from our new hassle-free insurance application procedures that will allow them to easily purchase insurance at the same time as buying a product or service from an EC site without having to re-enter their personal details.” – Tokio Marine’s Press Release.