PractiFI Raises $3M in Series A Funding to Restablish North American HQ

Practifi , a business growth management platform for financial advice firms, announced a $3m AUD investment led by Microequities Venture Capital Fund.

The financing will be used to accelerate PractiFI’s global strategy, establishing a North American headquarters in Chicago, expanding the US customer success team and building a range of new product integrations with other financial apps and tools. Since winning its first US client earlier this year, the Sydney-based company has gone from strength to strength and this international investment marks a significant milestone in its exponential growth.

PractiFI was founded in 2013 by Adrian Johnstone and Glenn Elliott. Together, the pair saw an opportunity for an integrated platform that would allow financial planners, investment managers and retirement funds to leverage and strengthen relationships with their customers, scale their business and grow their revenue. A shared passion for customer service and best-of-breed solutions led to ‘customer success’ being key to their product and growth.
PractiFI is currently operating in Australia, New Zealand, the US and Europe. Its features include pipeline management, productivity tracking, interactive analytics dashboards, asset and liability insights, record-keeping, compliance and automation tools, as well as being able to integrate with an increasing number of financial programs and apps.

The funds raised are being used to accelerate the company’s global marketing strategy, including expanding its US team and establishing a headquarters in Chicago.