Practifi completes $16.3M Series B funding round

Practifi , they Sydney-based startup offering a business management platform that allows financial advisors, family offices and broker dealers to manage their client relationships, has announced a $16.3 million Series B round led by Updata Partners, with participation from existing Series A investors Equity Venture Partners (EVP).

“I’m tremendously proud of how much we’ve accomplished in the U.S. since establishing our Chicago office in 2018, but this is only the beginning. Our continued partnership with EVP and our new partnership with Updata will help us drive even more growth. Our vision is to create the most efficient business management platform possible for financial advice firms.” – Glenn Elliott, cofounder and CEO of Practifi.

“With so much pressure across advice firms, we are deeply committed to extending our platform to add even more value. We’ve been hard at work on some truly amazing new features and integrations, and this investment will propel our product development even faster.” – Adrian Johnstone, cofounder and chief commercial officer of Practifi.

“In a competitive market, Practifi has created a tool that enables growth, compliance, and efficiency for financial advice firms. We invested in Practifi because they have a genuine vision for an industry that needs revolutionizing. We’re excited to be partnering with them as they build exciting new features and create a more innovative financial services solution.” – Carter Griffin, general partner of Updata.