Starr follows the footsteps of Berkshire Hathaway; goes D2C

NYC-based Starr decided to join the growing number of insurers and insurance intermediaries targeting small business owners online. The insurance company, which dates back to 1919, launched a new brand called Starr Insure , a direct to consumer web portal to allow customers to quote and purchase small business insurance policies . Play below.

The offering is tailored to businesses with up to 50 employees and annual sales up to $5 million in one location. Not too shabby. Bottom Line: in good company.

To track D2C commercial insurers on Coverager click here (to DIY select Primary LOB = Small Business & Category = D2C. You can do it).