Even Financial Secures Strategic Investment from AmEx

NYC-based Even Financial, an online technology platform for financial services, has announced a $3M funding round, bringing its total funding to date to ~$9M. American Express Ventures participated in the round; to name one.

The core of Even Financial’s platform is its API that matches qualified consumers with the right financial products and services in real-time . “At Even Financial, we are committed to providing financial services providers with technology that instantly activates omni-channel customer acquisition and allows them to compete in an oversaturated environment. This latest strategic investment will power our continued growth, as well as support even more technology integrations” – CEO Phillip Rosen.

Even Financial’s platform provides analytics and insights that enable marketers, financial institutions and other partners to increase customer application volumes and reduce the cost of acquisition. The integrated platform is used today by some of the leading online financial institutions, as well as an affiliate network of over 150 websites and apps that market personal finance products to consumers.

“Even Financial helps financial services providers and fintech partners programmatically deliver products and services in real time to the right customers when and where it’s most effective. By providing the underlying technology for more efficient customer acquisition, Even’s platform is enabling financial institutions to broaden their reach while connecting fintech partners with a greater supply of financial institutions and their products. We’re pleased to support Even in its efforts to expand its capabilities and grow its client base” – Managing Partner of American Express Ventures, Harshul Sanghi.