AIG Malaysia Launches #AIGJAGAYOU Campaign

AIG Malaysia launched #AIGJagaYou, a customer-centric nationwide campaign that is expected to reach out and appeal to the Malaysian community . The campaign exemplifies AIG’s commitment to doing things differently, especially in demystifying general insurance among Malaysians and helping them understand the importance of insurance protection. “The word “jaga” is derived from Bahasa Malaysia, which simply means to take care of.” Play.

#AIGJagaYou kicks off with a partnership with Community Policing Malaysia that strives to promote a safer community through close cooperation with the police. The non-profit organization consists of ordinary citizens, retired police officers and everyone who cares and who are concerned for the safety of society. “AIG is your Jaga who is always here for you. We want to be there for our customers and help them to live the life they want, by providing a fresh Malaysian perspective on insurance “ – AIG Malaysia’s CEO Antony Lee.

The Jaga campaign was first conceived in August 2016 to provide a stronger proposition for AIG Travel Insurance in the market. Back then, the video garnered 2 million video views on YouTube and Facebook, according to the insurer.