THREE refreshes brand, emphasizes agent distribution

THREE by Berkshire Hathaway has launched a new website and refreshed brand as it emphasizes its position as an admitted commercial insurer built for agents.

In a November 10 update, President Brandon Bauer said the company’s development had outpaced its communication, leaving a perception that THREE was primarily a direct-to-consumer business with a narrow specialty or E&S appetite.

THREE combines business liability, property, cyber, commercial auto and workers’ compensation in one policy, with one submission and payment.

Bauer, who previously served as Head of Underwriting and Insurance Product, also outlined changes to the leadership team. Nick Smith joins as Head of Underwriting and Insurance Product, bringing experience from The Hartford and State Auto Insurance. Colton Marshall joins as Head of Engineering, with experience at Matic and Rate.

For 2027, THREE plans to enter additional states, broaden its underwriting appetite and invest in technology to make the company easier and faster for agents to work with.