Zurich launches life insurance campaign focused on life’s milestones

Zurich UK  has launched a protection advertising campaign built around “preparing for more life,” using birthday celebrations to shift the conversation about life insurance toward family, future plans and life’s milestones.

The campaign launched November 1 and will run throughout the month across TV, video-on-demand, radio, digital and out-of-home advertising. Placements include The Great British Bake Off final, football coverage and London’s Bank station. A global rollout is planned for 2027.

Featuring celebrations in the UK, Italy and Japan, the campaign also highlights services available to Zurich Life Protection customers. These include mental health counselling and practical support through Zurich Support Services, document storage and sharing through the newly launched Zurich LifeVault, and bereavement assistance through Empathy Loss Support.

Zurich said the campaign aims to help advisers engage more customers in protection planning. Customers are directed to speak with a financial adviser or visit Zurich’s website to learn more.