Sun Life becomes Sunlife in global brand refresh

Sun Life unveiled a refreshed global brand, adopting the one-word name Sunlife , a redesigned sun globe logo and the tagline “Making life brighter.”

The company said the changes reflect its expansion beyond life insurance into asset management, health and wealth, while creating a more consistent identity across its global businesses.

The rollout will take place in phases, beginning with digital and customer-facing channels. Both the previous and refreshed branding will appear during the transition.

The parent company remains Sun Life Financial Inc., trading under the ticker SLF.

“This is about much more than changing how Sunlife looks. It’s about building a brand aligned to our Purpose and ambition for the next chapter of our company. By bringing the strength of Sunlife together under one clear global identity, we create deeper relationships, serve more of our Clients’ needs and unlock new opportunities for growth. That is the opportunity behind this evolution and the future we are building toward.” – Kevin Strain, President and Chief Executive Officer, Sunlife.