Trupanion partners with Simon Cowell

Trupanion has partnered with television personality and music executive Simon Cowell to promote pet insurance through a series of media initiatives.

According to the company, Cowell purchased Trupanion policies for his four dogs after reviewing its coverage. The campaign will highlight pet insurance and the company’s ability to pay participating veterinary hospitals directly.

The partnership follows Trupanion’s collaborations over the past year with Seattle Reign, the American Humane Society, the Human Animal Bond Research Institute, and Home To Home.

“This partnership is about bringing visibility to pet insurance as a whole. If Simon can help more pet parents understand the value of being prepared, that’s a win for the pets we all love.” – Margi Tooth, CEO and president of Trupanion.