Arity launches customer acquisition platform for insurers
Arity , the mobility data and analytics company founded by Allstate, has introduced Arity Lead Platform to help insurers manage customer acquisition across lead providers, marketplaces, agency networks and carrier systems.
The platform connects insurers’ existing technologies and partners, allowing carriers to set rules for lead purchasing, routing, budgeting and distribution. It also integrates agent and CRM workflows, capturing engagement and outcome data to help insurers assess which acquisition investments generate business value.
Arity says reusable connectors reduce integration work and speed up partner activation. The platform builds on its experience connecting insurers with publishers, marketplaces and other acquisition partners.
Its AI component, Arity Pulse AI, identifies performance drivers and recommends changes within carrier-defined policies and controls. By linking acquisition activity with agent execution and downstream outcomes, the company aims to help insurers use results to inform future spending and distribution decisions.
The launch comes as HSB is introducing another approach to insurer customer acquisition. Its SmartLeads service uses connected appliance data to identify prospective homeowners customers and inform risk assessment, working with brands including Samsung. The service builds on Samsung and HSB’s Smart Home Savings program, which lets participating insurers verify connected appliances and offer eligible homeowners policy credits. SmartLeads adds a marketing use for that data, helping insurers reach homeowners whose appliances may help reduce property risks.
“Customer acquisition has become too important to manage as a series of disconnected decisions. Carriers have an opportunity to outperform by connecting acquisition activity to business outcomes and using what they learn to improve acquisition performance. Arity Lead Platform puts carriers at the center, giving them control over how acquisition decisions are made across their ecosystem and helping them turn more of their investment into long-term value.” – Gary Hallgren, President of Arity.
