Adam Riese to acquire Neodigital’s insurance portfolio

Adam Riese , the digital insurance brand of Württembergische Versicherung, is taking over Neodigital Versicherung’s entire property, liability and accident insurance portfolio.

The transaction will nearly double Adam Riese’s customer base from approximately 500,000 policyholders to almost 1 million. Württembergische will serve as the risk carrier for the acquired business.

Under a separate service agreement, Adam Riese will use Neodigital’s technology to manage both its existing policies and the acquired portfolio. The cooperation is effective retroactively to January 1, 2026.

“With this step, we are strategically strengthening the market position of our digital brand Adam Riese. We are gaining additional market share, creating further attractive product offerings and consistently continuing Adam Riese’s growth trajectory.” – Zeliha Hanning, CEO of Württembergische Versicherung.

Financial terms were not disclosed. The transaction remains subject to governmental and regulatory approvals.