Western & Southern launches new Gerber Life digital platform

Western & Southern Financial Group launched a redesigned direct-to-consumer digital storefront for Gerber Life, combining products and services from Gerber Life Insurance Company and Fabric by Gerber Life into a single online platform focused on family financial wellness and life insurance.

The new GerberLife.com experience is designed to make it easier for families to access life insurance and financial wellness solutions through a streamlined digital experience.

The launch follows Western & Southern’s recent acquisition of Till Financial, a fintech company that helps families and children develop money management skills. The company said future enhancements to the platform will incorporate Till’s offerings as part of its strategy to expand beyond traditional insurance products into broader financial wellness services.

“This launch represents an important step in how we continue to evolve to meet the needs of today’s families. We are building a more connected digital experience that makes it easier for families to engage with trusted financial protection and wellness solutions.” – Dave Rosenbluth, president and chief executive officer of Gerber Life Insurance Company.