Western & Southern expands into family banking with Till Financial acquisition
Western & Southern Financial Group has acquired Till Financial , expanding further into digital family banking and direct-to-consumer distribution.
Founded in 2018, Till offers a collaborative financial platform designed for families, combining a mobile app and debit card with features like parental controls, automated allowances, shared savings goals, and fraud protection. The platform is built to help kids learn financial habits while giving parents oversight and guidance.
Till adds a fintech layer aimed at engaging families earlier and more directly, extending the company’s reach beyond traditional insurance products.
For Western & Southern, the deal builds on earlier moves into family-focused financial services, including its acquisition of Gerber Life.
As background, Western & Southern acquired Fabric in 2022, a digital life insurance platform serving over 60,000 families and responsible for placing billions in life insurance coverage. Founded in 2015, Fabric initially focused on term life and accidental death products and later expanded into a mobile app that included tools like free wills to drive engagement. The broader strategy has since evolved toward family finance, with Fabric by Gerber Life now emphasizing investing for kids through custodial accounts and long-term savings tools.
Till has raised about $6.2 million across five funding rounds from investors including Afore Capital, Lightspeed Venture Partners, and Luge Capital.
Terms of the acquisition were not disclosed.
“Families today need more than products – they need practical, modern solutions that help build financial confidence in an increasingly digital world. By pairing our strength and stability with Till’s innovative platform, we are deepening our commitment to serve families along life’s journey and helping the next generation build financial foundations for life.” – John F. Barrett, chairman, president and chief executive officer of Western & Southern.
