HUB creates AI sales innovation role

HUB International  has appointed Faizal Mitha to the newly created role of Vice President of AI Sales Innovation, effective July 1, 2026, as the brokerage expands its use of artificial intelligence to support new business generation and organic growth.

Mitha will lead efforts to scale AI-powered sales practices across HUB’s Commercial Lines, Personal Lines, Private Client, Retirement & Private Wealth, and Employee Benefits businesses in the U.S. and Canada. The role builds on HUB’s deployment of Anthropic’s Claude platform to employees beginning in the fourth quarter of 2025 and is intended to help producers strengthen client relationships through AI-enabled insights and tools.

He will work with HUB’s AI and Automation Team and business leaders across North America to develop training, resources, and measurement frameworks focused on AI adoption and its impact on growth.

Mitha brings more than 20 years of experience in innovation, employee benefits, and digital transformation. Most recently, he served as Chief Sales & Innovation Officer for HUB Canada Employee Benefits and Retirement, where he helped launch new services, including HUB Canada Persona Analysis, and led initiatives integrating insurtech capabilities into the business.

Before joining HUB through an acquisition in 2018, Mitha co-founded an insurtech company focused on using AI and data analytics to support insurance decision-making and benefits benchmarking. He began his insurance career as an underwriter with two Canadian insurers.

“AI is a force multiplier for serving clients better, amplifying what our producers already do well by helping them anticipate risk, respond faster, and bring sharper insights to every client and prospect conversation. Faizal has spent his career at the intersection of digital innovation and client service, and his new role builds on that experience.” – Marc Cohen, President and CEO of Hub.