Experian launches personal loan shopping app for ChatGPT

Experian has launched the Experian Loans ChatGPT application, allowing consumers to explore personal loan options directly within ChatGPT.

The experience combines conversational AI with Experian’s lending marketplace, enabling users to compare personal loan options from participating lenders through a chat interface. According to Experian, the application is informed by lender eligibility criteria, consumer-permissioned data, and the company’s marketplace infrastructure.

Consumers using the ChatGPT application can explore loan options and compare lenders before being directed to Experian’s website for a more personalized experience. There, eligible users can view pre-qualified offers, personalized rates and terms, and loans labeled under Experian’s No Ding Decline program, which does not affect credit scores if an applicant is not initially approved.

The launch expands Experian’s efforts to integrate financial services into AI-powered consumer experiences. The company previously introduced the Experian Insurance ChatGPT application, its Experian Virtual Assistant (EVA), and AI-powered initiatives through platforms such as Snapchat.

“As consumers increasingly expect financial tools to be integrated into the digital experiences they already use every day, platforms like ChatGPT are creating new opportunities to simplify how borrowers explore lending options. Through our partnership with Experian, we are able to connect consumers with personalized options in a more seamless and accessible way.”  – Charles Whittaker, Chief Business Officer at Avant, one of the lenders participating in Experian’s personal loan marketplace.