Ageas joins Sky Protect home insurance panel

Ageas UK  has been added to the home insurance panel of Sky Protect, expanding its footprint in personal lines through a partnership with Sky.

Launched in 2023, Sky Protect offers home insurance and operates a panel model, bringing together multiple insurers under a single distribution platform. Adding Ageas strengthens that panel while giving the insurer access to a large, brand-driven customer base.

The move leans on Ageas’s pricing and data capabilities, paired with Sky’s reach and embedded distribution. For Sky Protect, it adds another carrier to improve pricing competitiveness and coverage flexibility, while for Ageas, it’s a straightforward scale play in UK home insurance without building new distribution from scratch.

Bottom Line: Ageas joins AXA UK, Zurich, AmTrust, and Inter-Partner Assistance.