The General named official auto insurance partner of WWE

WWE and The General announced a new multi-year partnership naming The General Insurance “the first-ever” Official Auto Insurance Partner of WWE.

The General Insurance will have a prominent presence across high-profile events and platforms, strategically activating with a new brand campaign anchored by WWE Superstar Rhea Ripley, enhanced match sponsorships at WrestleMania 42 and SummerSlam, center ring mat branding during both nights of WrestleMania 42, ring mat branding during episodes of Friday Night SmackDown, and custom social and digital content.

Ahead of WrestleMania 42, WWE and The General Insurance debuted a new commercial across Monday Night Raw, digital and social, featuring Ripley and the iconic The General character inside the ring as they educate NXT Superstar Carlee Bright about how The General gives you a break on your car insurance. Developed in collaboration with WWE and BBDO, the spot builds on continued work of The General to help make insurance more accessible to fans around their passion points and alongside trusted, beloved WWE Superstars like Ripley.

“Our partnership with The General allows us to connect with the WWE Universe in new and meaningful ways, and reflects our shared commitment to deliver for fans and customers alike when it matters most. We’re excited to unlock a new category with a best-in-class brand and create new content and experiences that draw fans closer to the action.” – Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships.

“WWE has one of the most passionate fan communities in the world, and that kind of energy is something we’re proud to celebrate. This partnership reflects our broader brand evolution of building league-wide relationships and showing up in the moments and communities that matter most to our customers. We have always built our brand around giving people a break when they need it most, and the way the WWE Universe shows up for their favorite stars inspires how we will show up for them through unforgettable experiences, while connecting with both new and longtime customers in meaningful ways.” – Kale Sligh, vice president of marketing at The General Insurance.