TIAA Ventures backs Bluefish

Bluefish , a marketing technology company focused on how brands appear across AI platforms, raised $43 million in Series B funding, bringing total funding to $68 million.

The round was co-led by Threshold Ventures and New Enterprise Associates, with participation from Amex Ventures, TIAA Ventures , Salesforce Ventures, and Bloomberg Beta, among others.

Founded in 2024, Bluefish offers a platform that helps large brands monitor, influence, and measure how they are represented across AI systems such as ChatGPT, Google AI, and other tools. The company says about 10% of Fortune 500 companies are already using its platform across industries including financial services, pharma, and consumer goods.

Bluefish processes millions of AI prompts daily and provides insights into how AI models interpret brand content, allowing companies to adjust marketing strategies and improve visibility and performance across AI-driven channels.