Securian Financial launches FlexTech

Securian Financial announced the launch of FlexTech, a new technology capability designed to make it easier for affinity groups, including digital lenders and financial institutions, to embed protection products directly into their loan applications and other customer-facing digital experiences.

Initially, FlexTech will enable the sale of Securian’s payment protection product suite, a financial safety net for consumers that covers their monthly payments in the event of specific life events such as disability, involuntary unemployment, critical illness or death.

The new solution was developed with embedded insurance startup Walnut Insurance.

“FlexTech represents a major step forward in how we support our partners’ digital strategies. As digital lending and fintech opportunities continue to scale, partners need solutions that are fast to implement, easy to integrate and designed to drive measurable business outcomes. FlexTech delivers the best of Walnut’s sophisticated technology paired with Securian’s deep protection expertise—enabling partners to meet evolving customer expectations with confidence.” – Dave Seidel, Securian Financial senior vice president and head of Affinity Solutions-U.S.

“Walnut is thrilled to be partnering with a venerable company like Securian. This is a timely moment in history for everyday customers to ensure their financial security. By combining Securian’s product expertise with Walnut’s embeddable infrastructure, more consumers than ever are going to be able to acquire the safety net they need to protect them when they need it most.” – Derek Szeto, Walnut’s CEO.