WTW partners with Qover

Willis, a WTW business, is expanding its GB Affinity technology ecosystem through a partnership with European embedded insurance startup Qover.

Willis and Qover will provide a product-agnostic solution that helps businesses launch tailored insurance programs “quickly and at scale.” The companies will focus on various sectors, including financial institutions, retail, automotive, and membership organizations.

“Strengthening our ecosystem is a core part of how we continue to meet the evolving needs of our GB Affinity clients and deliver agile distribution capability. Partnering with Qover enhances the connected infrastructure behind our propositions – giving us greater flexibility, improved speed to market, and more ways to support clients’ brands operating in a wide range of industry verticals. It’s an important step in our journey, and there’s more to come on this in the year ahead.” – Anthony Borgman, Head of Affinity, GB at Willis.

“Insurance experiences must be seamless, contextual and simple. We’re excited to support Willis’ GB Affinity ambitions as they continue to build the next generation of partner solutions.” – Quentin Colmant, CEO and Co-Founder at Qover.