Protective names John Isner brand ambassador

Protective Life  has signed retired professional tennis player John Isner as a brand ambassador, part of a marketing effort focused on long term financial planning and protection.

Isner, who competed on the ATP Tour for nearly two decades, will appear in marketing campaigns, digital content, and community initiatives aimed at promoting preparation, financial confidence, and protection for families. The partnership is intended to reinforce Protective’s messaging around long term planning as the athlete transitions from professional competition to life after sports.

The collaboration will launch in early 2026, beginning with the Miami Open, where Protective is entering its third year as the exclusive life insurance sponsor.

The agreement was facilitated by Professional Sports Partners, Protective’s sports marketing agency of record, in collaboration with Topnotch Management, which represents Isner.

Protective Life, a subsidiary of Dai-ichi Life Holdings, provides life insurance, annuities, asset protection, and employee benefits solutions and serves nearly 32 million customers.