Bucks expands partnership with Gallagher

The Milwaukee Bucks  and Gallagher  have expanded their partnership to include naming rights for a premium back-of-house club at Fiserv Forum. Under the multi year extension, The Reserve has been renamed the Gallagher Club and will debut on Feb. 3.

Opened in October, the 2,694 square foot space accommodates up to 85 guests and is reserved for courtside season ticket members. The club features elevated food and beverage service, VIP parking, a private entrance, and an event level lounge designed for a high end game day experience.

Gallagher has served as the Bucks’ exclusive insurance broker since 2022 and has partnered with the team on community initiatives, including the Milwaukee Bucks Foundation’s annual golf outing, Special Olympics events, and the “Behind the Bucks” podcast series. The Gallagher Club will officially open when the Bucks host the Chicago Bulls on Feb. 3.