Asurion to acquire Domestic & General

Asurion has reached a definitive agreement to acquire Domestic & General, one of the largest appliance care providers across the UK and Europe.

Founded more than a century ago, Domestic & General has a repair network of ~25,000 independent engineers and 6.8 million subscription customers. Upon closing, Domestic & General will continue to operate under its brand as a business unit of Asurion.

According to a report by Bloomberg, the deal values the UK warranty business at $2.74 billion.

“Our vision is to be the CTO of the home, and we are focused on delivering world-class customer experiences by making technology work better for everyone. Domestic & General’s deep customer relationships and expertise in appliance protection make them a natural, highly complementary partner as we expand our support of every connected device and appliance in the home. We look forward to welcoming the Domestic & General team to Asurion as we work together to elevate the standard for industry-leading customer experience globally.” – Guru Gowrappan, Chief Executive Officer of Asurion.

“Asurion and Domestic & General are united by a shared commitment to customer and partner excellence, sustainability, and innovation in their respective sectors. At Domestic & General we have built over a century of trust in our services, and we are the cornerstone of appliance care in millions of homes. Joining Asurion is a natural fit given our complementary business models, bringing fresh and exciting growth opportunities for the people and the business, while creating stronger outcomes for our customers. I’d like to personally thank CVC and ADIA for their consistent support and trust throughout this last investment cycle.” – Matthew Crummack, Chief Executive Officer of Domestic & General.