My Insurer Updated Their Profile Picture
Before.
After.
I’m not surprised.
Recall: My Insurer was launched earlier this month to offer insurance intermediaries a “dynamic CRM platform” that comes with “a 360 degree mobile app for policyholders”. It allows for improved communication, knowledge transfer and effective policy management.
When I first covered the startup on October 9, 2017, I highlighted the similarities between My Insurer’s logo and the old logo of another insurance startup – PolicyPal; after all, the latter was asked by Travelers to take down its umbrella icon.
Two weeks later and history is repeating itself.
Bottom Line: one less umbrella logo. PS. Brolly, Cuvva, PolicyPal and My Insurer are all newish insurance startups that originally had an umbrella to their brand.
