Ardonagh Advisory’s general insurance businesses now trading as Everywhen

Ardonagh Advisory’s UK SME platform has officially completed its rebrand to Everywhen , with more than 35 general insurance businesses — including Towergate, Ethos Broking, and Berkeley Alexander — now operating under a single name. The unified brand represents over £2 billion in GWP and roughly 500,000 customers.

Everywhen’s leadership says the move reflects years of consolidation and investment across the platform, bringing local expertise and national scale under one identity. The rollout includes updated offices, digital channels, and client communications, backed by a new visual identity and campaign focused on expertise and presence.

“Everywhen marks the culmination of years of growth and collaboration across our platform. It symbolises a single, confident identity that reflects who we are today and who we’re becoming. Our new brand represents the same people, expertise, and passion our clients know and trust, now brought together under one name that speaks to our purpose: to be there for our clients, every time and everywhere.” – Everywhen CEO Rob Worrell.