Sara Assicurazioni returns to TV with new brand campaign

Sara Assicurazioni has returned to TV with its “By your side on the road of life” campaign.

Created by Havas Milan, the ads follow different life scenes to show how Sara Assicurazioni and Sara Vita act as consistent support partners across a range of products. Mindshare is handling a two week media plan with 30 and 15 second spots airing on Rai, Mediaset, Sky, La7, Discovery, and streaming platforms including Netflix, Prime Video, DAZN, Sky, and Rai Play, supported by a three week digital video run across major sites and social channels.

“By your side on the road of life is not just a slogan, but the pact of trust that we establish every day with our customers and that we translate into concrete solutions . We are proud to act as a 360-degree ally, a solid point of reference, which thanks to innovative solutions and strong synergy with our Agents, actively supports the projects and dreams of today and tomorrow” – Marco Brachini, Marketing, Brand and Customer Experience Director of Sara Assicurazioni.