BMO to launch pet insurance with Walnut and Trupanion

BMO Insurance is entering the pet insurance market through a partnership with Walnut Insurance, offering customers a digital-first experience to help protect their cats and dogs.

Available through bmoinsurance.com/pet, the new offering will allow customers to get quotes, customize coverage, and complete purchases online in a process designed to be “as easy as belly rubs and tail wags.”

Behind the scenes, the insurance is underwritten by GPIC Insurance Company and administered by Trupanion , a leading provider of pet health insurance in North America. Policies are distributed by BMO Insurance Solutions and Canada Pet Health Insurance Services (doing business as Trupanion).

BMO customers can also earn AIR MILES Reward Miles™ on their pet insurance purchases, adding a loyalty perk to the mix.

The move extends BMO’s insurance portfolio beyond life and health into lifestyle protection, aligning with a broader industry trend among financial institutions to diversify into pet insurance as pet ownership and veterinary costs rise.

“At BMO Insurance, our vision is to be the insurer Canadians turn to for all their insurance needs – and that includes the pets they love. By combining BMO’s trusted financial expertise with Trupanion’s industry-leading pet protection, we have created a fully digital solution that sets a new standard for how Canadians can protect the health of their pets.” – Rohit Thomas, President and CEO, BMO Insurance.

“At Trupanion, our mission is to be there for the life of every pet. BMO shares that same lifelong commitment – supporting customers through every stage of life. Together, we’re helping pet families plan for life’s unexpected moments. With 24/7 support, unlimited payouts, and the ability to pay veterinarians directly at checkout, we’re proud to stand alongside BMO and the veterinary community to ensure pets get the care they deserve, when they need it most.” – Margi Tooth, CEO and President of Trupanion.