CareScout to acquire Seniorly to expand senior living options

CareScout , a subsidiary of Genworth Financial, announced plans to acquire Seniorly , a platform and advisor network that connects families with over 3,000 senior living communities. The acquisition will add options and advisors to CareScout’s network, advancing its mission to support families navigating aging and long-term care.

Seniorly, a San Francisco-based senior living marketplace, has raised $9.3 million to date, including a $6.5 million Series A round in October 2021 led by Formation Capital to expand its AI-powered platform that connects families with senior living options. It will now transition to operate as “Seniorly, powered by CareScout,” maintaining continuity of service while integrating with CareScout’s Quality Network of vetted home care providers.

The deal, expected to close in Q4 2025 for under $20 million, will be funded from Genworth’s existing holding company cash.