Acrisure unifies UK operations with Hine and CRK rebrands

Acrisure rebranded Hine Chartered Insurance Brokers and CRK Commercial Insurance Services under the Acrisure name, continuing its effort to unify its UK operations.

The move follows recent rebrands of Sutton Winson, Affinity Brokers, FinCred, and Building and Land Guarantees, advancing Acrisure’s goal of creating a cohesive, tech-enabled broking platform across the UK. Hine and CRK bring regional expertise in private, commercial, and manufacturing insurance, strengthening Acrisure’s nationwide presence.

“It’s been an incredibly exciting year for Acrisure in the UK as we expand our footprint and bring more of our partners under one unified brand. This step comes during a pivotal period of growth and reflects our strategy to unite top talent, sector expertise, digital innovation and local insight under one trusted name. It also marks Acrisure’s broader transformation from a network of acquired businesses into a cohesive, forward-looking entity with a clear market position. Our long-term vision remains to build a world-class offering accessible to every business and private client in the country – and these rebrands are another important milestone on that journey.” – Mark McIlquham, UK CEO at Acrisure.