General Motors Insurance to cut Florida rates after slow start

General Motors Insurance  is now available to car owners in Florida, its 18th state launch. Alongside Florida, the company is active in Arizona, Texas, Georgia, Minnesota, Iowa, Missouri, Illinois, Indiana, Ohio, Pennsylvania, Tennessee, Virginia, Alabama, Oklahoma, Arkansas, Colorado, and Louisiana, with plans to reach 20 states by year-end.

Barely 2 months after introducing its Florida auto program, GM National Insurance Company filed for a 19.5% base rate decrease. The filing cites lower-than-expected quote conversion rates and aggressive competitor cuts, including reductions from Progressive, State Farm, and Allstate North American Insurance Company.

“Rates for our program were initially selected in Fall of 2024 with our initial filing but were not implemented until 8/1/25. During that time carriers in our market basket have reduced rates and our selected average premiums, which were competition based, are higher than anticipated in market.”

Separately, the first version of General Motors Insurance was launched in 1939. After a series of spin-offs, parts of it became National General. Before being acquired by Allstate, National General was the sister company of AmTrust General. AmTrust has now launched an embedded insurance brand called Trust Advisors Group — and that’s how the dots connect.