Acera adds Merit In Edmonton

Acera Insurance has expanded its presence in Edmonton with the addition of Merit Insurance Services as a partner. The deal, which closed on September 1, 2025, brings together two firms with a combined 100-year history in Alberta’s capital city.

The move underscores Acera’s focus on remaining a competitive, independent, Canadian-owned brokerage in the province. Headquartered in Alberta, Acera operates offices across Calgary, Edmonton, Fort McMurray, Red Deer, Stettler, and Sylvan Lake.

“The longevity of our two organizations demonstrates that Canadians deeply value working with a local, independent brokerage that puts their best interests first. Acera Insurance is proud to partner with Merit Insurance, supporting its growth without sacrificing their independence and Canadian ownership. Merit Insurance has specialized in home and auto insurance since 1985. Through this partnership with Acera Insurance, it looks forward to expanding not just its personal insurance offerings but also providing clients with commercial insurance solutions and employee group benefits — while staying true to its long-standing customer promise. Merit Insurance prides itself on providing exceptional service and building long-term relationships with our clients,” says Greg Hyland, President, Merit Insurance. We see tremendous value in Acera Insurance’s independence and employee-owner model. Because of this, we know our clients will continue to receive top-notch service and impartial solutions for all their insurance needs.” – Lee Rogers, Chief Executive Officer, Acera Insurance .