Gusto to acquire Guideline

Payroll provider Gusto is acquiring Guideline, a startup that provides 401(k) plans to small businesses. The companies have been partners since 2016.

Guideline has ~65,000 customers, 1 million+ savers, and $20 billion in assets. The startup raised $340 million in funding and was once valued at $1.15 billion.

“We believed (and still believe) that replacing middlemen with smart technology would make a real difference in people’s lives. We’ve proven that model and helped transform an industry. What began as our vision has become the blueprint others are now following. We set the standard, and the future of retirement is stronger for it.” – Kevin Busque, CEO and Founder of Guideline.