Manulife and Centum expand partnership

Manulife and Centum Financial Group have renewed and expanded their long-standing partnership to strengthen protection for Canadian homeowners.

The multi-year agreement will continue to provide CENTUM agents with access to Manulife’s Mortgage Protection Plan, which offers life and disability coverage to help clients safeguard their homes and families. The partnership also integrates Manulife Bank’s mortgage solutions, including Manulife One, as a foundation for client relationships that extend into financial planning and protection.

A new element of the collaboration launches September 1, when CENTUM agents will gain access to a Group RRSP program through Manulife, administered via CENTUM’s DirectPay platform. This initiative supports brokers’ long-term financial security while they advise clients.

The partnership builds on CENTUM’s recognition as “Network of the Year” at the Mortgage Awards of Excellence and underscores its goal of equipping brokers with sustainable, client-focused offerings. Manulife’s expertise across insurance, wealth management, and banking complements CENTUM’s national mortgage network to deliver broader financial solutions for Canadians from coast to coast.