Securian Financial launches accident and critical illness products for affinity market

Securian Financial has launched two supplemental health insurance products—accident insurance and critical illness insurance issued by Securian Life Insurance Company—tailored for distributors to market to customers of affinity organizations, including financial institutions and associations.

Securian Financial’s Affinity Solutions business provides insurance and other protection products to more than 6,000 financial institutions and associations in the US and Canada.

“Our accident and critical illness insurance products provide meaningful benefits to help build secure tomorrows for today’s customers. We’re providing our distributors and affinity organizations with these new products to enhance customer value and foster deeper loyalty by addressing the unmet insurance needs of so many Americans. We are dedicated to being a trusted partner for distributors and affinity organizations. Securian Financial is committed to investing in products and services that help our partners make a tangible difference in their customers’ lives.” – David Seidel, Securian Financial’s U.S. head of Affinity Solutions.