WTW partners with Kayna
WTW announced a partnership between its Affinity Insurance business and Kayna, a Dublin-based startup offering the infrastructure to embed insurance products.
The partnership has been developed to enable delivery of WTW insurance solutions to SME clients in the UK and US through vertical SaaS platforms serving the construction, legal, salon/spa, fitness and field service sectors. WTW will offer property, general liability, workers’ compensation, commercial auto and umbrella liability insurance solutions.
Specialist WTW teams in the UK and US will lead the product development and broker all insurance offerings as the company affirms its primary focus to delivering “next generation distribution” for the fast-growing affinity insurance sector.
“This is Affinity Insurance 2.0. Insurance at your fingertips, forms derived from the actual key data that informs insurance metrics, and a facilitated process that goes beyond the policy purchase to trigger alerts if coverage level needs to be updated to mitigate risk. Both WTW and Kayna are playing to our respective strengths in delivering a world-class solution that is set to play a pivotal role in our consumer and commercial programs across the US.” – Paul Lubbers, Head of Affinity and Programs US at WTW.
“WTW Affinity have been able to add our unique value and expertise to the delivery of a data-led, end-to-end insurance service to not only deliver value but provide greater confidence to SME’s seeking appropriate levels of protection. I am delighted to see our UK Affinity capabilities expand in this exciting way and to have this opportunity to build on our partnership for the long-term.” – Anthony Borgman, Head of Affinity GB at WTW.
“This is all about driving lots of new types of data-led, automated, simplified insurance business, tapping into huge distribution opportunities and doing all the heavy lifting for vSaaS platforms and their customers. WTW powered by Kayna will be providing trusted full service, tailored insurance solutions direct to SMEs via platforms whose core business is not insurance but whose rich, curated SME data is the critical success factor in ensuring right-sized insurance cover.” – Paul Prendergast, CEO and Kayna co-founder.
