Dayforward has a new offering

Direct-to-consumer Life insurance startup Dayforward has launched a new enterprise offering to help carriers and distributors “create and grow new insurance products.”

The startup, which raised $45 million, is led by Aaron Shapiro, who previously spent 13 years as the CEO of Huge, a marketing agency that’s now part of IPG.

In January 2023, Dayforward announced a $25 million funding round led by AXA Venture Partners, with participation from existing investors including HSCM Ventures, Juxtapose, and Munich Re Ventures. The startup, which has ~20 employees according to LinkedIn data, owns two licensed insurance carriers – Dayforward Life Insurance Company and Commercial Travelers Life Insurance Company. Policies are reinsured by Munich Re.

The new enterprise offering includes a life insurance management platform, a suite of “proprietary policies,” and distribution, underwriting and administrative services.