Manulife partners with Aeroplan
Manulife and Aeroplan, a loyalty program owned by Air Canada, announced a new multi-year partnership to give Manulife Group Benefits members the ability to earn Aeroplan points by engaging in behaviors and activities that encourage health and wellbeing.
This spring, Manulife will launch a modernized and upgraded benefits platform to offer members a digital-first user experience that integrates health, wellness and benefits into one place. With the addition of Aeroplan in early summer 2024, eligible Group Benefits members will be able to earn points for health and benefits-related activities, all while managing their overall wellbeing – from prevention to getting care – through an integrated and personalized experience.
“I am thrilled to announce Aeroplan as our loyalty partner for Manulife Group Benefits members. This announcement is a huge milestone for us on our mission to drive long-term, healthy outcomes for Canadians and help our members get more health from their benefits. By partnering with Canada’s premier travel loyalty program and adding Aeroplan points to our digital health technology experience, we’re empowering and incentivizing members to take a proactive approach to their health and wellbeing, helping them live better, healthier lives.” – Ashesh Desai, head of Manulife Group Benefits.
“We’re so proud to join together with another Canadian global champion and welcome Manulife as the latest Aeroplan strategic partner. Through this innovative offering, we’re combining forces to reward millions of their group benefits members. Aeroplan is committed to Manulife and their mission—Decisions made Easier. Lives made better—and we’re excited to reward Canadians for healthy living.” – Mark Nasr, president of Aeroplan and EVP Marketing and Digital of Air Canada.