Allianz to rebrand two personal lines businesses in the UK

As part of the company’s ambition to extend its UK presence, Allianz announced that it will rebrand its existing digital motor insurance product from Flow to Allianz in March.

In addition, LV= Broker will rebrand to Allianz in May.

“I’m delighted to confirm that we’re bringing the world’s number one insurance brand to the UK personal lines market in 2024. We’re delivering on our purpose of securing our customers’ future by offering insurance with the best customer experience, digital capabilities, and people. Our people and culture are what makes us special, and it’ll be the same fantastic teams delivering to our brokers and customers through the Allianz brand. Customers will always remain at the heart of everything we do, because we care for our customers and deliver quality products and services in a fair and simple way. The LV= brand that our customers know and love, and has a strong presence in the UK, will continue as part of the wider Allianz family.” – Serge Raffard, managing director at Allianz Personal.