PolicyPal to Change its Logo Because of Travelers

Singapore-based PolicyPal, which offers a mobile app to allow users to manage their insurance policies, is being forced to change its logo thanks to Travelers . This logo:

Because of this logo:

According to the startup CEO Val Jihsuan Yap it has received two legal notices from the US firm and will change its logo, as it does not have the resources to invest in a legal battle. Same battle, insurance startup Brolly decided to avoid. 

And yet, if your heart’s set on using an umbrella, consider Bill Murray’s umbrella hat, as seen on Space Jam.

Speaking of mobile-first PolicyPal, you can now browse and purchase coverage through its website.

Bottom Line: see our blog post Insurtech is Not Well, which explains why “the concept of mobile-first insurance managers as a solo-strategy is outdated”.