Ford partners with Pie Insurance

Ford Credit announced plans to launch Ford Pro Insure, a new commercial auto insurance product powered by Pie Insurance.

Ford Pro Insure will cover commercial vehicles purchased through Ford Pro and other channels. It will be provided through Ford Credit’s rated insurance subsidiary and is expected to begin rolling out in the first half of 2023.

“Ford Pro customers have come to expect a complete set of products and services that ensure their fleets are the most efficient and productive business tools they can be. Insuring their vehicles through Ford Pro Insure will be an important part of that seamless experience that helps many business customers lower their total cost of fleet ownership. We are focused on developing capabilities in key areas that are important to commercial customers. Insurance is critical for business. We believe leveraging Pie’s experience in commercial insurance technology in delivering Ford Pro Insure will help us bring a seamless financing and insurance option to businesses quickly, all under one roof.” – Jim Drotman, EVP, Ford Pro FinSimple.

“Since our founding in 2017, Pie’s mission has been to empower small businesses to thrive by making commercial insurance affordable and as easy as pie. We’re excited to grow our efforts to support small businesses with this expansion of our work into commercial auto coverage by working with the Ford Pro FinSimple team to bring Ford Pro Insure to the market.” – Dax Craig, co-founder and president of Pie.

Bottom Line: Pie is no longer a workers’ compensation insurer/MGA and may become a little less reliant on its agency distribution channel in the future.