Afficiency partners with Bubble

Life insurance distribution platform Afficiency announced a new product integration with Bubble Insurance, a startup offering home, auto and life coverage. The collaboration allows Bubble to embed IncomeSense, an income protection life insurance product developed by Afficiency and Western & Southern, alongside or after the home and mortgage purchase process.

IncomeSense is a declining term life insurance solution that can provide monthly income payouts to life insurance beneficiaries to cover monthly mortgage payments or replace a wage earner’s income. It is a simple, digital insurance solution that can help ensure the standard of living that a family enjoys will remain in reach, even if the unthinkable happens. For homeowners with a mortgage, it can help cover mortgage payments to ensure the family always has a home. IncomeSense on Bubble is available to California borrowers with plans to expand to additional states in the near future.

“This partnership further reinforces our mission to help homeowners protect everything and everyone under their roof. Our goal is to catalyze access to insurance products that fit the homebuyer profile, are easy to understand, and even easier to purchase. IncomeSense fits all these criteria and is integral to our mission to help homeowners get total peace of mind.” – Avi Gupta, founder and CEO of Bubble Insurance.

“We are thrilled to integrate IncomeSense with Bubble. Bubble shares our mission to eliminate friction in the insurance buying process, expedite access to coverage when it’s most relevant, and get people back to the meaning of it all: maximizing life.” – Mark Scafaro, co-founder and CEO of Afficiency.

“Western & Southern Financial Group is focused on offering innovative and tailored products that people need most as they navigate different phases in their lives. At a time when homebuyers are making a huge life decision, IncomeSense stands out as an easy choice for life insurance.” – Ben Fotsch, VP of Digital Customer Acquisition at Western & Southern Financial Group.