DeadHappy secures £5.3 million via crowdfunding campaign

Digital life insurance startup DeadHappy has secured 104% of its £5,100,007 target with 24 days left in its crowdfunding campaign. The startup was crowdfunding at a £35 million pre-money valuation.

Launched in 2019, the Octopus Ventures-backed company allows users to select life insurance based on their death wish, whether it’s something traditional like paying off a mortgage or buying someone their first car.

According to the crowdfunding page, DeadHappy sold 18,600+ “life insurance plans” to date.

Coverage is issued by Covéa Life, the maximum payout is £350,000, and coverage lasts for 10 years with an option to increase coverage length subject to a few health and lifestyle questions.