Capital One backs Lightico

Tel Aviv-based startup Lightico , whose next-generation digital completion platform is used in the insurance, automotive, telecom and financial industries to help customers eliminate roadblocks to deal completion, announced an additional $15 million follow-on Series B funding round led by Capital One Ventures, bringing the total round to $27 million. Joining the round is Poalim Capital Markets as well as previous Lightico investors: lool Ventures, Crescendo Venture Partners,  Mangrove Capital Partners and Spinach Angels.

Lightico’s Digital Completion Cloud allows companies to gather eSignatures, collect documents, perform ID&V, accept payment and more in an app-free, secure manner through a ‘simple’ collaboration window opened on the browser of the customer’s smartphone. These happen while an agent is on the phone so that typically high-friction interactions such as insurance onboarding or auto loans are completed ‘quickly and easily’ without the need for email, printer, fax or in-branch visits.

Clients include financial institutions, insurance providers, including companies like Capital One, MetLife, and GlaxoSmithKline. The solution integrates into businesses via an open API or through integrations into business systems like Salesforce and Nice InContact.

“Capital One seeks to consistently provide the best possible digital experience to its customers, and Lightico has been a valuable partner in keeping Capital One Auto Finance at the forefront of our industry.” – Steve Braskamp, Senior Vice President in Capital One’s Auto Finance division.

“Traditional eSign and eContracting solutions weren’t built for the millions of B2C, consumer-focused interactions that happen every day. Today, companies need to offer start-to-finish journeys that match consumer expectations, allowing them to complete everything from auto loans to insurance claims with just a few clicks on their phone. Our investment in Lightico is a result of the demonstrated value of the company’s platform, the rapidly accelerating adoption of Lightico’s Digital Completion Cloud, and its enormous market potential.” – Adam Boutin, Partner at Capital One Ventures.

“The growth we’ve seen over the past 18 months has been incredible and the value of enabling consumer-facing businesses complete their journeys digitally and quickly has been proven time and again in terms of real ROI. We’re excited that Capital One continues to be part of our vision of creating effortless, efficient and digitally complete customer journeys will become a reality.” – Zviki Ben Ishay, CEO and Cofounder at Lightico.