Safety app Life360 attracts new investors and advisors

Life360 announced an investment round led by Bryant Stibel, including, Vanessa Bryant, Joanna and Chip Gaines, Tony Hawk, Chris, and Jada Paul, Tiktok influencer Billy Perry, and Nicole and Michael Phelps, alongside Stibel & Company.

Life360 and the new investors will form a Family Advisory Council that brings together families to help shape the future of the product and marketing strategy for the leading family safety platform. The Council will draw on the advisors’ own family experiences to help create features that will continue to facilitate trust between parents and children.

Life360’s broader vision to become the most-trusted family safety platform fueled the families’ decision to invest in the fast growing company in a largely overlooked category. It’s because of this larger vision, and their personal use of the products for their families, why this group wanted to invest and participate.

“One of my passions is ensuring children get the opportunities they deserve . Life360 helps families feel safe and protected by making carpooling, pickup and drop-offs easier for parents, while also providing locations at their kids’ schools, activities and sports practices. Having modern tools like driving information, speed and phone usage makes me feel a lot more at ease, especially with my teenage driver. I love the fact that I can see my daughter’s location and speed in a vehicle whether she’s driving or as a passenger.” – Vanessa Bryant.

Last month, Life360 announced the potential acquisition of Jiobit, the Chicago-based provider of wearable location devices, that would strengthen the company’s position as the leading family safety platform and accelerate its entrance into fast-growing new markets, including children under ten, the multi-billion dollar pet supplies and services, and the eldercare market.